Art Vent

Letting the Fresh Air In

March 28, 2012 - 5:32pm

March 28, 2012 - 5:32pm -- Carol Diehl


What Car Buyers Want

To the Editor:

Again, Detroit gets it wrong. Rather than acting on the societal message that cars are no longer seen as fashion accessories, General Motors, by focusing on surface, is trying to entice young consumers into just that.

Instead, the automobile industry should follow Apple, Ikea and Uniqlo, which have married function, form and cost to come up with products that appeal to all age groups.

Forget the outrageous colors, which Apple eschews. What young people need and want — what everyone needs and wants — is an inexpensive, super-efficient car that’s a pleasure to look at and drive, like an iPod on wheels.

  Housatonic, Mass., March 26, 2012


Add new comment